Vision statement:

Our vision is to build a business that can offer everything professional hairdressers, colourists, stylists and consumers need and want; unique and quality products, Australian owned and made, a company with high levels of customer service. By creating a strong business base from the start we can continue to grow and develop for the future. By creating a happy and healthy work environment we can encourage key staff to stay motivated and perform to the highest standards, in turn providing customer service our clients will rave about. Through helping our client base grow their business we can in turn grow our own business and therefore we believe it is integral to provide support wherever we can.

Mission Statement:

Inspired to create, energise and revitalise the industry and those around us with Australia’s natural beauty and earth’s elements.
Inspired to focus on fun, family and the work/home balance.
Inspired to do what we love every minute of the day.
Inspired by passion and vision for the future.

Our inspiration is the start of our mission to encourage the same passion and focus to those around us including staff, hairdressers and consumers. By building diverse and collaborative relationships with all contacts we can grow as people and as a team. We are driven to succeed whilst enabling balance and harmony within our lives and with the power to operate holistically and strategically we can build and develop innovative products and concepts.

By listening and acting decisively and in a timely manner we can produce unique marketing and product concepts and this ability allows us to anticipate market trends. By building a strong network frame we can improve communication and service. This mindset allows us to focus our insights and turn them into actions.